Unlike retail cinema brands are not well recognised across a territory. Cinemas are very local. You build your brand by what you deliver by site. However, there can be brand building within the industry itself and to a degree with the media, which we have experience of how to best develop.

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We advise clients on how to position themselves in a market and then create a brand. That will ensure everyone know what the brand stands for, its values and objectives and who its target customers are for. Everything from then on in should reflect those values and objectives. This informs the design and layout, the offers the cinema has and how it interacts with its customer.

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Key to all this is to look at each cinema as a customer. As part of any brand strategy we segment and identify who your customers are. Our journey starts through the web site or app. We have experience in building these and what customers want and how to drive traffic. We advise on pricing architecture, loyalty and membership schemes and how to create a customer facing digital strategy to deliver.

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On arrival how easy is it to find the cinema. An often-neglected area is way finding, too frequently seen as simply a cinema cost by mall owners. We believe on a collaborative approach. Cinemas are footfall drivers and often anchor tenants and it’s in everyone’s interest to make it easy to access. We work with you to get the best out of mall signage and information. In fact, mall integration is key to both party’s success. We believe that the mall succeeds when you bring film out of the cinema into the mall and vice versa. We have had great success in creating integrated mall and cinema strategies to maximise events and experiences for both.

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On site we advise on all commercial areas from F&B selection, ticketing systems, cinema and on- screen advertising, 3rd party deals, supplier contracts and more. Film and onscreen content is key. Film hire is the biggest operating costs. We have distribution contacts throughout the industry form local to Hollywood studios. This enables us to assist local teams and draw on our contacts to solve bigger issues. We have expertise in how to select the right range of films and on-screen product for your market and how to schedule these to maximise revenues. For investors our knowledge here of these two areas is key part of our detailed analysis.

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The customer journey work continues through design and layout stage. Alongside this we develop complete marketing plans through the development phase, mainly PR and media, through opening (all media, digital, PR, event marketing) to post opening where we will work with both the cinemas team and mall, where relevant, to create a full years marketing plan.

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We have clients who we have worked with from conception to operation, and continue to support today many years after, with our expert advice. Your success is our success.