The Big Picture (TBP) has previously been engaged to assist in putting a cinema estate (usually one, two or three sites) up for sale. The sales process begins with a review of the company's more recent performance and ensuring a robust business plan (including the P&L) is in place. Simultaneously we’ll flag any concerns or question marks that may arise through investigating these areas at this early stage.
A key element to any successful commercial strategy is to have an insightful film booking and programming approach in place, tailored to and designed with the business plan in mind. Although they sound similar, film booking and scheduling are completely different.
We can provide guidance and advice on all marketing aspects from the initial conception through to execution, and ongoing revision - Above the Line (ATL), Below the Line (BTL), social media execution, loyalty & subscription memberships. We know how to deliver your brand promise while maximising commercial revenues. Don’t underestimate how essential it is to have an integrated marketing plan that works symbiotically alongside the film programming team.
We can build financial reports for a variety of clients whether asset managers, property developers or local authorities. A finaancial report takes the form of a detailed spreadsheet containing large quantities of aggregated data and other significant information, and is based on the conclusions drawn from feasibility (or viability) studies.
A site audit is a vital precursor to any consultation based around implementing and/or improving cinema management. The Big Picture (TBP) is highly experienced in carrying out audits on existing cinema sites.