SAUDI ARABIA
muvi cinemas, Saudi Arabia for Fawaz Al Hokair Group
KSA had no cinemas for 40 years. As part of the Vision 2030, set out by the Crown Prince, Mohammed Bin Salmon, five new cinema licenses were to be granted enabling cinemas to re-open.
Client:
Project date:
Fawaz Al Hokair Group
Project date:
September 2018 – current
Project duration:20 months+
TBP was engaged by FAHG to advise on how to secure a license and build a team to develop KSA’s first, and only, Saudi cinema brand.
Outcome
TBP enabled FAHG to secure a license and put together a team from architects to project managers to build the cinemas. The TBP team created the muvi brand, business plans, all commercial and operational aspects and assisted the muvi team open its first cinemas in KSA. The TBP team continue to support the muvi team today.
