The East of Helsinki had no cinema despite having the most successful Mall in Helsinki, ITIS Mall, located there in a highly populated area.
January 2015 – August 2015
We were commissioned by ITIS Mall to research the opportunity for cinema and prepare a report to enable them to go out to market.
Our report concluded that there was an opportunity for a destination cinema and we recommended an IMAX cinema to be included, as well as advice on adjacent F&B offers. On 30/11/2018 a 9 screen Finnkino cinema opened, with an IMAX screen, which is one of the most successful worldwide.
The Big Picture were engaged by ITIS Shopping Centre , Helsinki , to undertake a feasibility study for the introduction of a cinema at the centre . They were efficient , thorough and provided a report which ultimately led to a contract being signed with Finnkino . Their support and professionalism was exemplary at all stages of the project and I would thoroughly recommend them.