HELSINKI, FINLAND
ITIS Mall, Helsinki for Wereldhave
The East of Helsinki had no cinema despite having the most successful Mall in Helsinki, ITIS Mall, located there in a highly populated area.
Client:
Project date:
Project duration:
Wereldhave N.V.
Project date:
January 2015 – August 2015
Project duration:
8 months
We were commissioned by ITIS Mall to research the opportunity for cinema and prepare a report to enable them to go out to market.
Outcome
Our report concluded that there was an opportunity for a destination cinema and we recommended an IMAX cinema to be included, as well as advice on adjacent F&B offers. On 30/11/2018 a 9 screen Finnkino cinema opened, with an IMAX screen, which is one of the most successful worldwide.
