Grand Cinema and More,
Baneasa Shopping City
This is a true “conception to operation” success story. Baneasa Shopping City is Romania’s number one Mall, opening in 2008, but without a cinema. We began our collaboration shortly after, carrying out the market research to confirm our assertion that a cinema would wanted and would enhance the overall experience.
SC Baneasa Developments SYL
Project date:
November 2009 to date
Project duration:
9 years
Critically the Mall owners wanted the cinema to reflect their values, so no operator was sought, and we developed a new cinema brand for them.
We advised on all aspects of development through to opening, including recruiting and training of the team, brand, marketing and commercial strategy.
Outcome
Opened in 2011, the cinema is the number one in Romania with 1 million admissions per annum, maturing at the level we forecast. The Big Picture was retained as a strategic adviser for 7 years before being appointed to oversee the successful sale to Cineplex Austria.
